Salem and Sarah’s Journey is an educational video, shot & directed for the Qatar Diabetes Association. Am personally very proud of the outcome of the project, watch the Kids Version (English with arabic subtitles) here:
Client: Qatar Diabetes Association / Sasol
Production: The Art Of Business, Alex Klim
Directed by: Alex Klim
Qatar Diabetes Association (QDA), a member of Qatar Foundation for Education, Science and Community Development (QF), in collaboration with Sasol Qatar, has introduced new educational tools intended to reduce the fear and anxiety often associated with diabetes in young children.
Custom-made for QDA, Salem and Sarah are plush characters developed to provide educational support and comfort for children living with type 1 diabetes in Qatar and across the region; an initiative that supports Qatar Foundation in its mission to be a catalyst for change by leveraging its experiences, knowledge and capabilities.